Over $15T in goods flow through global supply chains annually. But the data required to optimize this movement is disconnected and siloed. That's where Crisp comes in.
The leading retail data company that leverages AI to facilitate the integration, access, and exchange of data between CPG brands, retailers, and distributors, Crisp completely revolutionizes sales and supply chain infrastructure.
I wrote copy for many of the Web pages, case-study landing pages, the careers page, and more. Take a look!
From a simple, static case study…
…to engaging videos created with a minuscule budget, using stock footage and other found content. We brought these three case studies to life by showing how Crisp helped each growing brand achieve measurable results and successful growth.
“The Before” Case Study | Click on the right arrow for “The After” Video
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“The Before” Case Study | Click on the right arrow for “The After” Video
“The Before” Case Study | Click on the right arrow for “The After” Video
PopSockets
Our videos got such positive praise, that more of Crisp’s clients started to ask us to create them, which were launched on LinkedIn.
Ritual
A fun little awareness campaign that celebrated the new partnership between Crisp and Promomash, a trade-spend and management platform that helps CPG brands run the most effective promotion possible.
Posts on LinkedIn welcomed every new brand to the Crisp family. Here are a handful.
Dossier's digital competency management platform helps healthcare institutions efficiently create, manage, monitor, and ensure staff competencies and accreditation readiness. Trusted by more than 500,000 users globally, Dossier keeps everyone in every department One Step Ahead, by streamlining operations and improving patient safety and outcomes.
Along with copy for the website, I also created the brand's tagline, "One Step Ahead."
As the website evolved, we created short videos that summed up Dossier’s solution or new update.
"The Bedside"
That's where nurses are needed most. But millions of nurses are completely burnt out and leaving healthcare altogether. Our client, Dossier, eases that burnout, and ensures nurses can spend more time caring, healing, and saving lives, and less time chasing paper and working overtime.
Once we discovered this powerful insight, we created this spot for Dossier during National Nurses Week. A reminder that nurses make the difference, but only when they can be by your side.
"Healthcare will never be the same."
Dossier hosted a Health Forum that featured a Q&A with Laarni Florencio MSN RN CNL, a renowned nurse and Program Director at New York Presbyterian, whose heroic experience during the height of COVID shed light on the urgent learning challenges endured by today’s healthcare workers. We turned their plan for a simple interview into a piece of video content that could be repurposed as a sales tool, LinkedIn post, and more.
"The Dancing Nurse"
During the COVID-19 pandemic, social media saw a steep rise in posts featuring healthcare workers performing choreographed routines and popular dances in hospitals to relieve stress, boost morale, and spread positivity.
As it grew in popularity, we jumped on the trend to create paid social featuring Cindy Jones, TikTok's original "Dancing Nurse".
An actual RN and influencer, @fitandphat choreographed an original dance for us, which we turned into a piece of sharable content that showcases how it feels when all of your competencies are done easily and on time with Dossier. She helped us spread the word by posting it to her page, with 1.2M+ followers.
Copy samples from various pages of Dossier’s website.
Copy samples from various pages of Dossier’s website.
A global gamification platform that keeps modern teams motivated, rewarded and engaged, SalesScreen is on a mission to help their clients create the sales atmosphere of their dreams.
They told us motivation is everything in the sales world. And with solutions that combine peer-to-peer competitions with data visualization, CRO’s and managers can keep their teams living and breathing their sales ambition while driving stronger revenue and better delivery of KPIs.
Along with writing much of the copy for the website, I worked with my team to create engaging online banner ads to drive prospects to download white papers, schedule demos, and learn how gamification with SalesScreen can help their sales team win.
