“Step Into The Light”


Nestled in calm, fertile flatlands near the South Pole, lies the Marlborough region of New Zealand, home to a wine called Ponga. The bright, citrusy Sauvignon Blanc needed a refreshing campaign, website, and social presence to support its new look, updated vibe, and long-awaited brand identity.

Introductory Brand Video

Brand Manifesto featuring new tagline

Social content introduced our audience to the new Ponga.

Print Ad

Sell Sheet

New Packaging

Landing Page