- ROLE
Copywriter
- FOR
Avaya
- TYPE
360 Campaign
A 360 telecommunications campaign that touted the benefits of software that makes working wherever work takes you almost easier than working in the office.
OOH media promote green mobility solutions and software platforms that deliver open, flexible workforces.
Postcards printed on plantable paper to be handed out on Wall Street and other high traffic areas of business encourage workers to ask IT for greener solutions.
Every time somebody registers at the microsite, a pixel turns green and $1 is donated to environmental organizations.
