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Super Bowl LVIII was the first Big Game to be held in Nevada. Just a short ride from Las Vegas, Hertz wanted to engage drivers and generate clicks. So we polled drivers and followed up with an email that linked to our MVP luxury lineup.
Hertz wanted to encourage consumers to rent a car instead of book a flight. This email let users easily scan down the page to see why driving is the clear winner when it comes to efficiency, cost, and fun.
On International Day of Climate Action, our infographic took users down a yellow path highlighting how Hertz, together with our renters, is on the road to a sustainable future. The email culminated with a link to American's top 10 greenest destinations.
Long-Form Email
The VP of Global Loyalty & E-Comm, Dan Hockstaetter, had a custom of sending out long-form, lighthearted emails with a conversational tone that broke through the clutter of typical “form” letters. I wrote his holiday communication, wrapping up a very successful year.
Dollar “Weeklies”
Hertz's subsidiary company, Dollar, skews towards a younger, more budget-conscious audience. Targeting travelers with kids and without, these short, once-a-week emails have a playful, quippy tone to drive engagement and bookings.
