Even through seas of haters, Crocs has always been unafraid to poke holes in convention and ride their own wave.

To help refresh the brand, we launched a global campaign that brought together consumers, influencers, and celebrity ambassadors, Drew Barrymore and John Cena, as well as K-Pops stars Henry Lau and Yoona, to share what makes them unique and encourage others to do the same.

A mix of digital advertising, social media and activations incorporated the hashtag #ComeAsYouAre, while also deploying “Be Yourselfie”, a GIF generator that allows consumers to express what makes them unique in a fun, sharable way.