Interactive print ads feature take-away bandages in the shape of New York State.

Installations of scales placed throughout the city encourage viewers to learn more about HealthyNY.

Branded hand sanitizer installations in strategic germy places.

Random and “hazardous" installations throughout the city reach New Yorkers in unexpected ways.

Strategic installations in office buildings around the city.

Ads on bus shelters call out areas of potential danger—unstable awning, loose manhole, distracted driver, etc. Copy: Without health insurance, you can’t help but look at the world in a different way.