“Outsmart Change”


GM was on the brink of ushering in a new era of innovations that would completely transform the way business is done. All they had was the name, GM Envolve, and a full suite of energy, delivery, and mobility solutions none of their business customers knew about. Their widely-acclaimed annual convention, Solutions Summit, was fast approaching in Las Vegas — where they planned to unveil it all.

In keeping with the Vegas theme, our sizzle video and accompanying creative welcomed 750 fleet managers and execs to explore GM's latest business technologies, including EV and ICE (Internal Combustion Engines) fleet vehicles.

Click the image below to scroll through the carousel of digital billboards.

Video Billboard

Digital Rotating Overhead Signage

The brand voice carried over to digital room key cards.

Signage on vehicles around the convention’s closed test-driving course.

Click the image below to scroll through the slideshow.

Copy: Low step-in height for high rollers.

Copy: Go all-in on getting it all in.

Copy: GM-estimated 272 miles of city/hwy combined range. We’re not bluffing.