“Simple Power of Cheerios”


AWARDS

Featured in Comm Arts Advertising Annual | Creativity Magazine | The One Club Merit, Billboard/OOH


To put it simply, General Mills needed to reinvigorate Yellow Box Cheerios and compel consumers to engage with the brand again. So, we set out to leverage our heritage of simple, wholesome goodness and bring all the reasons people love Cheerios to the forefront of culture.

Our 360° advertising campaign celebrates the powerful role Cheerios plays in every stage of life.

“First Finger Food” TV :15

“Bandit” TV :15

“Babysitter” TV :15

“Kiss” TV :15

“Porch” TV :15

“Date Night” TV :15

“Gym” TV :15

“Simple” TV :15

“Anthem” TV :60

Print & OOH


Our powerful idea came to life in other mediums. So powerful, indeed, that we didn’t even need to include the brand name.

The conversation continued online through digital banners, social reels, and posts that changed based on the season, holiday, or cultural event.

Mother’s Day Post

The conversation on Social Media went beyond just words, to simple words of wisdom.

Tax Day

NY Marathon Post

Black Friday Post

Experiential Campaign