La Mer's Blue Heart Ocean Fund supports the efforts of ocean conservation organizations around the world. In commemoration of this initiative, a limited-edition, sea-inspired design of the cult-favorite Crème de la Mar jar is released once a year.

I was brought on board to help evolve the campaign and drive sales of the commemorative product. The new concept, tagline, and homepage provided a platform for original video content and social activations that leveraged artistic partnerships and inspired youth involvement.